Mac Hagel serves as the media lead overseeing Zenith Media’s West Coast Operations, and will sit on the Zenith USA Executive Leadership Team.
Zenith takes the lead once again, after another global review, to handle all of the Procter & Gamble brands that are joining Coty as well.
Jenny Sun, Supervisor, Zenith Programmatic, is a Cynopsis Rising Star Award winner and Tiffany Francis, SVP, Talent, is a Cynopsis HR Award winner!
Spending on global advertising will grow by a better-than-expected 4.4 percent this year, led by the United States.
Zenith’s Neil Vendetti, President, Investment, predicts high viewership for the Olympics.
Zenith ranked as a top 3 agency that clients want to work with, according to a survey conducted by Advertiser Perceptions.
Zenith releases its video ad spend forecast, projecting digital video to continue to accelerate across all platforms.
Zenith retains a majority of media business in the U.S. for 21st Century Fox.
Zenith’s Helen Lin named an Adweek Media All-Star!
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