By Sarah E. Needleman Published August 20, 2017 Four years after it stopped putting ads in its mobile videogames because it suspected they were too disruptive, King Digital is testing them again...
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written by Tom Goodwin // EVP of Innovation, Zenith Media August 11, 2017 It was never meant to be this way. At first we started checking on them as we waited...
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In the second of three articles on the future of retail, Zenith USA’s head of innovation Tom Goodwin says marketers must get used to everything being a ‘shoppable layer’ of retail, placing...
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By: Meghna Sharma | New Delhi | Published: July 18, 2017 2:19 AM The desire for appreciation and being awarded is global. The creative industry, which sees numerous award shows throughout the year, has...
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Mobile Online Video Viewing Will Soar 35% This Year by Larissa Faw Viewers will spend an average of 47.4 minutes a day watching videos online this year, up from 39.6 minutes in...
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Online video viewing will rise 20% in 2017, according to Zenith’s Online Video Forecasts 2017, published today. Global consumers will spend an average of 47.4 minutes a day viewing videos online...
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The Uber of car rental, or the Airbnb of cars? @tomfgoodwin & @MichelleMakori discuss an exciting new business model pic.twitter.com/Q4Nk3DqXxJ — i24NEWS English (@i24NEWS_EN) July 8, 2017
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Stacey Shelly Joins Zenith as EVP and Global Client Lead Key hire to help spearhead new integrated ROI+ approach for iconic Coty brands in key markets Stacey Shelly has joined Zenith...
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Stacey Shelly has joined Zenith, part of Publicis Media, as executive vice-president and global client lead, focusing on Zenith’s worldwide Coty Consumer Beauty business. by Kyle O’Brien, June 29, 2017 In this role, Shelly will lead the...
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Stacey Shelly Departs BBDO for Zenith To Lead Coty Business by Larissa Faw , June 29, 2017 Zenith has appointed Stacey Shelly as EVP/global client lead focusing on the worldwide Coty global consumer-beauty...
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