Zenith
Underlying growth in global adspend strengthens in 2017 Global advertising expenditure will grow 4.2% to US$559bn in 2017, according to Zenith’s new Advertising Expenditure Forecasts, published today. That’s down from...
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Zenith
Zenith Downgrades Global, NA, Ad Growth Outlook by Larissa Faw , June 19, 2017 Global advertising expenditure will grow only 4.2% to $559 billion in 2017, down from 4.8% growth in 2016,...
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Zenith
Nielsen Signs New Local Ratings Deal With Zenith by Jon Lafayette Media agency Zenith signed an agreement renewing its access to Nielsen’s local television ratings data. Nielsen is battling comScore in providing...
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Zenith
Zenith And Manga: Total Ad Spend Growth May Be Soft, But Mobile, Search And Social Are Superstars by Kelly Liyakasa // Monday, June 19th, 2017 There’s no more US presidential election or splashy Summer...
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Zenith
Advertisers in the media & entertainment category are most confident about seeing business growth in their category this year. They are closely followed by advertisers in pharmaceuticals & healthcare. This is...
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Zenith
CynopsisMedia Presents: Summer Lifestyle Special Report by Cathy Applefeld Olson Summer Lifestyle Special Report Whether it’s summer in the city or a holiday in the sun, the forecast is bright for...
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Zenith
How LinkedIn became the ad industry’s favorite tool for self promotion by Tanya Dua on June 15, 2017 The rise of social media has thrust personal branding into the mainstream. And while many...
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Zenith
Google and Facebook now control 20% of global adspend Google and Facebook together accounted for 20% of global advertising expenditure across all media in 2016, up from 11% in 2012,...
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Zenith
Mitch Scharf Joins Zenith as Managing Director to Lead the Atlanta Office Atlanta, May 1, 2017 – Mitch Scharf has joined Zenith as Managing Director of its Atlanta office, in...
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Zenith
Mac Hagel Rejoins Zenith as EVP to Run West Coast Operations in the U.S. LOS ANGELES – Mac Hagel, rejoins Zenith as Executive Vice President, Managing Director – West. Mac...
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