Zenith
Luxury adspend forecasts
US, China and Japan to drive recovery in luxury adspend Expenditure on luxury advertising will rise by 2.9% in 2017, recovering from a 0.5% contraction in 2016, according to the...
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Zenith
These 12 Media Agency Execs Set the Bar for Smart, Innovative Work in 2016
Zenith’s Helen Lin named an Adweek Media All-Star! by Katie Richards As a leader in the digital media space, Helen Lin moves at 100 miles a minute—and texts even faster—so...
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Zenith
21st Century Fox Finished Bulk of Media Agency Review After a Year
Zenith retains a majority of media business in the U.S. for 21st Century Fox. by Alexandra Bruell Entertainment titan 21st Century Fox has selected a handful of media agencies to...
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Zenith
Zenith: Advertisers Will Pay Big Bucks for Premium Video, but Screen Size Matters
Zenith releases its video ad spend forecast, projecting digital video to continue to accelerate across all platforms. by Kelly Liyakasa // Monday, July 18th, 2016 – 4:00 pm Advertisers are willing to pay a...
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Zenith
Carat, MediaCom, Zenith Rank As Top 3 Shops Clients Most Want To Work With
Zenith ranked as a top 3 agency that clients want to work with, according to a survey conducted by Advertiser Perceptions. Publicis’ Zenith, Dentsu Aegis’ Carat, and GroupM’s MediaCom ranked as...
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Zenith
NBC Says Ad Olympic Sales Top $1.2B
Zenith’s Neil Vendetti, President, Investment, predicts high viewership for the Olympics. By Jon Lafayette NBC says its national ad sales for the Olympic Games from Rio have topped $1.2 billion. The number...
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Zenith
Global ad spend strengthens on U.S. demand: Zenith
Spending on global advertising will grow by a better-than-expected 4.4 percent this year, led by the United States. Reporting by Kate Holton; Editing by Elaine Hardcastle LONDON (Reuters) – Spending...
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Zenith
Congrats to Zenith’s Cynopsis Media Rising Star and HR Award Winners!
Jenny Sun, Supervisor, Zenith Programmatic, is a Cynopsis Rising Star Award winner and Tiffany Francis, SVP, Talent, is a Cynopsis HR Award winner! Many of the best and brightest in the...
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Zenith
Publicis Media Wins Consolidated Coty/P&G Beauty Account
Zenith takes the lead once again, after another global review, to handle all of the Procter & Gamble brands that are joining Coty as well. by Steve McClellan @mp_mcclellan, September 16, 2016 ...
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Zenith
Zenith launches new global brand vision and identity
Zenith has unveiled a new global approach to communications, supported by a relaunch of the network’s brand identity, proposition and platforms. Led by Zenith’s Global Brand President, Vittorio Bonori, the move...
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