Zenith
Zenith Hong Kong wins Agency of the Year
Zenith Hong Kong takes home Agency of the Year at the Kam Fan Awards. The HK4As Kam Fan Awards have been recognizing the best work in the market for over 30...
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Zenith
Programmatic ads to grow 31% in 2017, ahead of all other channels
Programmatic advertising will grow 31% in 2017, faster than all other digital channels, according to Zenith’s Programmatic Marketing Forecasts, published today. This report, which covers 41 key advertising markets, estimates that...
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Zenith
Zenith breaks new ground in planning through machine learning
Radical automation of media set to change the way industry optimises digital Zenith has developed ground-breaking automation of digital planning that delivers significant improvement in effectiveness for marketers and is...
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Zenith
Zenith forecasts 75% of internet use will be mobile in 2017
Mobile devices will account for 75% of global internet use next year, according to Zenith’s new Mobile Advertising Forecasts, published today. The mobile proportion of internet use has increased rapidly, from...
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Zenith
Zenith Global Intelligence: growth in the US, Europe and Asia boosts global ad market
Demand for media is rising in North America, Western Europe and Asia Pacific, so be on the look-out for media inflation. The true effects of political upheavals like Brexit will be...
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Zenith
Zenith Launches Insights Magazine
As the global leader in global advertising forecasting, Zenith has launched a new magazine product to provide marketers with an essential update on global adspend trends, developments in marketing technology,...
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Zenith
Edrington appoint Zenith as global media agency for its regional power brands
Following a competitive pitch, Zenith (part of Publicis Groupe) has been appointed as global media agency for Edrington’s Regional Power Brands, which include The Famous Grouse Blended Scotch Whisky, Cutty Sark...
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Zenith
Coty Appoints Publicis Media as Its Lead Agency Globally
Zenith to Lead the Assignment Spanning New Coty Portfolio* Coty has appointed Publicis Media as its lead media agency globally. Publicis Media’s Zenith will lead the assignment which will include the...
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Zenith
Global ad market strengthens despite Brexit vote
Global advertising expenditure will grow 4.4% this year to reach US$539bn, ahead of the 4.1% previously forecast in June, according to Zenith’s new Advertising Expenditure Forecasts, published today. Advertising expenditure will...
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Zenith
Mobile internet consumption to grow 28% in 2016
The amount of time people around the world devote to using mobile internet will increase by 27.7% this year, driving a 1.4% increase in overall media consumption, according to Zenith’s Media...
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