Zenith
Mobile will overtake desktop to become the primary internet advertising medium in 2017, a year earlier than previously forecast. According to Zenith’s new Advertising Expenditure Forecasts, published today, advertisers across the...
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Zenith
Mobile devices will overtake ‘fixed devices’ to become the main platform for viewing online video, according to Zenith’s Online Video Forecasts 2016. Consumers around the world will spend an average...
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Zenith
Leaving the European Union could cost the UK £70m in adspend growth each year – a total of £1bn by 2030 – according to new analysis by Zenith. This damage would...
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Zenith
Nomad Foods Europe has appointed Zenith, part of Publicis Media, to manage its European media communications business – both offline and online – replacing the incumbents Havas Media, Initiative, Virta and...
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Zenith
The global ad market is on course for 4.6% growth this year, up from 3.9% growth last year, according to ZenithOptimedia’s new Advertising Expenditure Forecasts, published today. Global advertising expenditure will...
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Zenith
Publicis Media Unfolds Its Organisation Powered by Four Global Brands— Starcom, Zenith, Mediavest | Spark, and Optimedia | Blue 449 Appointments Announced for Regional and Agency Leadership Paris, France, March 9,...
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Zenith
Blue 449, part of the ZenithOptimedia group, has opened its ninth network office with the launch of the agency in Hong Kong. This is the second office launch in Asia-Pacific for...
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Zenith
Blue 449, part of the ZenithOptimedia group, has opened its eighth network office with the launch of the agency in the UAE. This follows the global launch of the Blue 449...
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Zenith
Blue 449, part of the ZenithOptimedia Group, has opened its seventh network office with the launch of the agency in Spain. This follows the global launch of Blue 449 in March...
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Zenith
Advances in data-driven technology are creating the foundations for a super-connected consumer journey, offering marketers new opportunities to create powerful, seamlessly integrated brand experiences. This is ZenithOptimedia’s key insight from the...
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