At a recent Zenith-sponsored roundtable, comms experts discussed how brands and agencies are providing customers with seamless, high-value experiences. PARTICIPANTS Kelly Kavanagh, U.S. commerce media director, GSK Sarah Henry, VP, content,...
Read moreZenith releases its video ad spend forecast, projecting digital video to continue to accelerate across all platforms. by Kelly Liyakasa // Monday, July 18th, 2016 – 4:00 pm Advertisers are willing to pay a...
Read moreZenith ranked as a top 3 agency that clients want to work with, according to a survey conducted by Advertiser Perceptions. Publicis’ Zenith, Dentsu Aegis’ Carat, and GroupM’s MediaCom ranked as...
Read moreZenith takes the lead once again, after another global review, to handle all of the Procter & Gamble brands that are joining Coty as well. by Steve McClellan @mp_mcclellan, September 16, 2016 ...
Read moreGoogle and Facebook together accounted for 20% of global advertising expenditure across all media in 2016, up from 11% in 2012, according to the new edition of Zenith’s Top Thirty Global...
Read moreExpenditure on luxury advertising will rise by 2.9% in 2017, recovering from a 0.5% contraction in 2016, according to the new edition of Zenith’s Luxury Advertising Expenditure Forecasts, published today. The...
Read moreGlobal internet advertising expenditure will grow 13% to reach US$205bn in 2017, according to Zenith’s new Advertising Expenditure Forecasts, published today. Internet advertising will attract 36.9% of all advertising expenditure, up...
Read moreOur colleagues at Publicis Media have released a Trends and Insights report on last week’s Mobile World Congress in Barcelona. With nearly 110,000 attendees this year, Mobile World Congress is the...
Read moreFollowing a competitive pitch, the Singapore Tourism Board has appointed Zenith, part of Publicis Media, as agency of record to manage its global media planning and buying business, replacing the incumbent...
Read moreZenith has unveiled 10 trends that show how artificial intelligence will help to power the consumer journey in 2017, driving engagement opportunities and effectiveness for marketers. Artificial intelligence is the...
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