BREXIT COULD COST UK ADVERTISING MARKET £1BN BY 2030
Leaving the European Union could cost the UK £70m in adspend growth each year – a total of £1bn by 2030 – according to new analysis by Zenith. This damage would...
Read moreNomad Foods Europe appoints Zenith as European agency
Nomad Foods Europe has appointed Zenith, part of Publicis Media, to manage its European media communications business – both offline and online – replacing the incumbents Havas Media, Initiative, Virta and...
Read moreGlobal adspend to accelerate in 2016 despite economic headwinds
The global ad market is on course for 4.6% growth this year, up from 3.9% growth last year, according to ZenithOptimedia’s new Advertising Expenditure Forecasts, published today. Global advertising expenditure will...
Read morePublicis Media Unfolds Its Global Organisation
Publicis Media Unfolds Its Organisation Powered by Four Global Brands— Starcom, Zenith, Mediavest | Spark, and Optimedia | Blue 449 Appointments Announced for Regional and Agency Leadership Paris, France, March 9,...
Read moreZenithOptimedia launches Blue 449 in Hong Kong
Blue 449, part of the ZenithOptimedia group, has opened its ninth network office with the launch of the agency in Hong Kong. This is the second office launch in Asia-Pacific for...
Read moreBlue 449 launches first network office in the Middle East
Blue 449, part of the ZenithOptimedia group, has opened its eighth network office with the launch of the agency in the UAE. This follows the global launch of the Blue 449...
Read moreBlue 449 global rollout increases pace with agency launch in Spain
Blue 449, part of the ZenithOptimedia Group, has opened its seventh network office with the launch of the agency in Spain. This follows the global launch of Blue 449 in March...
Read moreCES 2016: Technology is enabling a super-connected consumer journey
Advances in data-driven technology are creating the foundations for a super-connected consumer journey, offering marketers new opportunities to create powerful, seamlessly integrated brand experiences. This is ZenithOptimedia’s key insight from the...
Read moreZenithOptimedia’s 2016 Trends: Empowering the Mobile Consumer
ZenithOptimedia has unveiled 10 trends that show how technology will enable consumers to become increasingly mobile in their behaviour, presenting new engagement opportunities for brands. Building on ZenithOptimedia’s recent research report...
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