Mediaweek panelists discuss the benefits for brands Everything old is new again, but it’s also better when it’s new. According to the panelists speaking at the Tiers of Joy: How Ad-Supported...
Read moreDespite cord-cutting and the rush of viewers to streaming, marketers will need to reach linear viewers and addressable advertising can help, a new study from trade group Go Addressable said. Go...
Read moreUnder new CMO Jonathan Mildenhall, the company is unifying its portfolio of brands with a new agency roster Rocket Companies has appointed Publicis Groupe as its media agency of record following...
Read moreIn a fragmented media landscape, advertisers face significant challenges in delivering personalized stories to consumers. However, contextual AI offers a powerful solution by allowing advertisers to stitch together a wealth of...
Read moreAd Age is marking Asian American and Native Hawaiian/Pacific Islander Heritage Month 2024 with our Honoring Creative Excellence package, for which we asked members of the AANHPI creative community to write...
Read moreWe are so proud of Colleen Hotchkiss, President of Growth Practices at Zenith US, for being recognized by ADWEEK as a 2024 Media All-Star. This year, the 2024 Media All-Stars stand...
Read moreCongratulations to our very own Kathleen Dundas, President of Data Strategy & Analytics at Zenith US, for being honored as a Data Demystifier by AdMonsters & AdExchanger’s Top Women in Media...
Read moreLauren Hanrahan, CEO of Zenith US, engaged in a lively conversation with Tom Denford, CEO of ID Comms, for their latest #MediaSnack MEETS episode. Lauren shares insights on the best things...
Read morePublicis Media’s Zenith unit has named Molly Finnerty Chief Investment Officer. Finnerty, who joins from executive vice president-strategic investment at IPG Mediabrands Magna unit, previously held senior media investment positions at...
Read moreThe global advertising market will continue to maintain its resilience and Zenith forecasts a 4.4% growth in global advertising expenditure for 2023, according to its latest Advertising Expenditure Forecasts, published today....
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