News – Zenith

30th January 2017

Zenith publishes Global Intelligence issue 2

Zenith has published the second edition of its Global Intelligence magazine, which provides data, insights and commentary on key areas of...

11th January 2017

Zenith appointed as new global agency for Singapore Tourism Board

Following a competitive pitch, the Singapore Tourism Board has appointed Zenith, part of Publicis Media, as agency of record to manage...

19th December 2016

Zenith unveils 10 artificial intelligence trends for marketers

Zenith has unveiled 10 trends that show how artificial intelligence will help to power the consumer journey in 2017, driving engagement...

5th December 2016

Social media ads to hit US$50bn in 2019, catching up with newspapers

Global advertising expenditure in social media will grow 72% between 2016 and 2019, rising from US$29bn to US$50bn, according to Zenith’s...

1st December 2016

Zenith Hong Kong wins Agency of the Year

Zenith Hong Kong takes home Agency of the Year at the Kam Fan Awards. The HK4As Kam Fan Awards have been...

28th November 2016

Programmatic ads to grow 31% in 2017, ahead of all other channels

Programmatic advertising will grow 31% in 2017, faster than all other digital channels, according to Zenith’s Programmatic Marketing Forecasts, published today....

10th November 2016

Zenith breaks new ground in planning through machine learning

Radical automation of media set to change the way industry optimises digital Zenith has developed ground-breaking automation of digital planning...

27th October 2016

Zenith forecasts 75% of internet use will be mobile in 2017

Mobile devices will account for 75% of global internet use next year, according to Zenith’s new Mobile Advertising Forecasts, published today....

17th October 2016

Zenith Global Intelligence: growth in the US, Europe and Asia boosts global ad market

Demand for media is rising in North America, Western Europe and Asia Pacific, so be on the look-out for media inflation....

12th October 2016

Zenith Launches Insights Magazine

As the global leader in global advertising forecasting, Zenith has launched a new magazine product to provide marketers with an...